My blog on all things music marketing….
Gig success tip 7#: Get thee behind me Radio
There’s no doubt that to a large degree, it’s the internet rather than video that killed the radio star!
Because back in the day, radio exposure – be it commercial or community, was pretty much critical to the success of any original music gig and even some cover gigs…
Gig success tip #6: Printed posters still rock… in ways digital can’t!
Given the dominance of digital when it comes to promoting shows, its easy and also common for the trusty old warhorse of printed gig or tour posters to be overlooked…
Gig success tip #5 -List on Bandsintown (etc) free! (with low-cost extras)
Of the incredible array of music marketing tools that have been released over the past few years, gig-guide-in-the-sky Bandsintown remains among the best.
Gig success tip #4 - Email, email, email…
Despite what you may hear, email remains the 'killer app
Gig success tip #3 – Promote your Facebook Event page
Many performers think that creating an event page completes their promotional obligations. But its only the beginning….
Gig success tip #2 - Create a Facebook Event Page
Tap your gig into one of the most effective promotional tools there is…